Authorized Designers - Homestead.comInternet ~ Web Glossary of Terms
for
"Netizens"
M ~ Z
w Mailing Lists / Discussion Lists: These are usually a group of people with a common denominator of interests that binds them to each other and whom receive messages by e-mail from one another. Often these are discussion groups, and every message generated by a member of the mailing list is viewed by all other such members. You become a member of a "Mailing List" by simply sending a "Subscribe" Email to the list.
w Marketing: From the Oxford Dictionary: Marketing - the activity or process involving research, promotion, sales and distribution of a product or service. See: Selling (Below).
w Merchant: A person or company that sells products or services.
w Message Board: A message board is an area on which you can post messages or advertisements for others in the Internet community to see.
w Meta Tag: A tag in HTML that is used to include meta-information in the header section of an HTML file. A common usage is to include descriptions and keyword lists that can be used by search indexes to index a Web Page.
w Modem ~Modulator / Demodulator: This is the hardware device you need in order to translate signals traveling via phone lines to and from your computer. Without a modem, your computer just doesn't understand these signals and information cannot be exchanged.
w Navigation Bar (Web Menu): A set of text or button hyperlinks, which link to other pages in a Web site. These normally can be found at the top of the page, left / right side and the bottom.
w Newsgroups / Discussion Groups / Publishing: See Page #1 (A ~ L): Discussion Groups
w OEM: Acronym for "original equipment manufacturer". The term originated in the hardware industry. It is used to refer to a company that produces equipment from components bought from other manufacturers. "To OEM" is the process of producing a physical product from the parts made and sold by their original manufacturer(s). For example, your WizBang band laser printer might actually be composed of parts made by Canon, even if Canon's logo appears nowhere on the printer. If the original manufacturer logo appears on the final product, then the arrangement is usually called co-brand rather than OEM.
w Offer: An offer can include commissions based on a percentage of the sale, a flat fee paid for each impression, or click-through, something more exotic (like noncash incentives), or a combination of these. The details of a merchant's offer are typically provided either by the merchant or by the affiliate solutions provider representing the merchant after an affiliate has been approved to join a merchant's program.
w Pageview: The delivery of a Web page to a user's browser. This is a measure of page delivery only; it does not indicate whether the user actually viewed the page. some users might click through to the next page before the first page finishes downloading, and the first stage would still register as one pageview.
w Payment Terms: The terms agreed to between affiliates and merchants for affiliate compensation, such as flat fee, per-click rate, percentage of sale, and others.
w Personal Web Server: A web server you can install on your local computer, allowing you to publish and test out your web pages locally first, before publishing them to your remote server. Also called a PWS.
w Pixel: (Picture Element) Identifies a "point" in a graphic image but also includes bytes that represent its color depth. The number of pixels does NOT determine the size of an image; only the resolution. Size is determined by the DPI (Dots per inch combined with its pixel dimensions.
w Portal: A Web site; usually large, that attempts to provide multiple kinds of content and services to a group of Web users, the objective being to become the starting or key entry point for that group of users. For instance, Women.com is a portal site for women, meaning that women can quickly and easily find any Web resources oriented specifically toward women at the site.
w Posting: A posting is a single message entered into a network communications system or Usenet newsgroup.
w Posting Fees: Posting fees are fees that are charged when you list an item on an auction site. Often times, Internet auction sites charge you a set fee to post the items that you want to sell on their site and this is the term they use to refer to that fee. eOrbis.com does not charge a posting fee.
w Private Offer: An offer from a merchant that is made only to a particular affiliate or group of affiliates.
w Publish: To transfer your web pages to a server so it may be viewed by others on the WWW.
w Pure-Play Company: A Web company that operates exclusively on the Web. For example, eToys.com, is a pure-play Web company in that it has no brick-and-mortar retail stores; though it does have traditional warehouses from which it ships products ordered online by users.
w Push / Pull / Smart Pull:
Push ~ A content distribution model pioneered by PointCast in which the user personalizes a browser and then automatically receives (is "pushed") customized content at some regular interval. Pull ~ Contrast this with content the user has to go looking for (called "pull"). Due largely to the squandered bandwidth and storage required for content updates-most of which went unseen-the push model has fallen out of favor. the concept of customized automated access to information was resurrected with "my page" features at various portals, using a more economical adaptation called "smart pull", whereby prescreened headlines are pushed but the majority of targeted content is not transmitted unless the user clicks on a link.Smart Pull ~ A content distribution model by which criteria are applied to automatically deliver customized content. Crosscommerce.com's method of delivering, dynamic, criter-based products (such as "today's top-selling golf club") to an affiliate's site in real time is an example of smart pull.w Referral Code: When you become an Incentive Based Marketing System (IBMS) member, you will receive a referral code. This code will allow you to market eOrbis.com as well as your own e-commerce venture. Ultimately, this is how IBMS generates your incentive, based on your referrals.
w Revenue Share: In commission-based agreements, refers to the amount of money each party gets, as negotiated between strategic partners. It is possible for more than two parties to share revenue.
w Rotation: Automated shuffling of banners on a site so that returning visitors don't see the same thing for too long. Under the terms of some merchant affiliate programs, you can choose to rotate all of the banners they provide or you can select only specific banners you want to appear.
w Search Box: A link that allows visitors to perform a search of part or all the the entire inventory of a merchant's site and then clicks Search (or Go, or similar). The user is taken to the merchant's site where a Search Results page displays, containing links to the appropriate places on the merchant's site. This is a good way to provide your visitors direct access to the products they are interested in, thus increasing the likelihood that they will make a purchase.
w Search Engines: A search engine is a program that acts as a card catalog for the Internet. Search engines attempt to index and locate desired information by searching for keywords a user specifies within a web page. The method for finding this information is usually done by maintaining indices of Web resources that can be queried for the keywords entered by a user. These engines are organized by topic, phrases, and also key words... AND they are one of the problems with the Internet today because it isn't always easy to quickly find the content you need.
You MUST submit your site to these search engines specifying the keywords that make up the site so you appear in such searches. One of the best ways to narrow your search results is to search for a phrase. Simply use double quotes to identify the phrase you want to search for. i.e. "Strategic Internet Marketing". That will generate 17 hits, as opposed to the same phrase without quotes that will generate 100,000 hits!!!! Master the use of search engines.
w Search Engine / Directory Information & Services:
w Selling: The process of persuading a prospect to exchange his or her money for your goods or services. It is a part of marketing and an art unto itself (with a bit of science thrown in). And follow-up is vital if you want a repeat customer.
w Server: A host computer or device on a network that manages network resources and holds information. The term server is also used to refer to the software that makes the act of serving information possible. For example, a network server is a computer that manages network traffic. A database server is a computer system that processes database queries.
w Signature File / SIG: This term describes a file that, when placed in your home directory on your e-mail program, will automatically be appended to every posting or e-mail letter you write. It appears at the bottom of the message.
w Site: A site is a place on the Internet or World Wide Web. It refers to a body of information as a whole, for a particular domain name. A Web site is a place made up of Web pages.
w Smiley's / Emoticons: Sideways smiles, frowns, and other expressions to indicate an emotion. Users use the left & right parentheses and colon, O's etc. i.e. smile :), or frown :( as a means to express themselves more succinctly since they cannot be heard.
:<) ;o) :O) :O(
w Snail Mail: Regular on the ground Postal Service mail. Need I say more?
w Spamming: The sending of "unsolicited" bulk E-Mail, or identical and irrelevant postings to many different newsgroups or mailing lists. Usually this posting is something that has nothing to do with the particular topic of a newsgroup or of no real interest to the person on the mailing list. Expect to get "Flames" from annoyed Internet users if you participate in this form of Internet marketing... AND also expect sooner or later for a "Cracker" to go after your hard drive with a malicious vengeance!!!!
w Special Offer: Deals offered to affiliates that are typically linked to a specific promotion; such as a product, a holiday, etc. These deals can be public or private offers that are available for a limited time, at increased commission, for a particular product or products, or a combination of these.
w SSL / Encryption:
Secure Socket Layer ~ Applies to credit card orders. Encryption ~ The process of transforming information into random streams of bits to create a secret code for data security.w Storefront: E-commerce-enabled Web pages that are hosted elsewhere (that is, they are not part of your site's URL) and display products for sale, to facilitate transactions. Many affiliate solutions providers enable affiliates to use storefronts that re dynamically updated; however the ability to modify the design of these pages; to match your own site look-and-fell, is quite limited to date.
w Storelet: Prepackaged selections of hand-picked products in a rectangular format that can be dropped onto any affiliate page alongside the affiliate's content; a CrossCommerce.com feature. Like storefronts, storelets automatically receive updated content. Unlike storefronts, storelets reside on your page and can be modified to match your site design.
w Targeted: This term describes a message that you leave in a chat room, message board or classified section that is specific, but does not appear as blatant advertising.
w "Techies/Pony Tail":
This descriptive term is one given to those who are computer savvy.
w Template: A pre-designed page that can contain page settings, formatting, and page elements. You can create your own page templates so that you can create pages for your web quickly and consistently.
w Terms of Agreement / Service: An agreement created by a merchant; or its affiliate solutions provider, that describes the contractual obligations of both the merchant and the affiliate for the affiliate program.
w Text Link: In this book, a hyperlink pointing to a merchant's site that is not accompanied by a graphical image. Affiliates can use text links rather than graphical links (banners) on their sites. Text links are easy to use, require little space on the page, save download time, enhance usability, and are the most clicked-on types of links available. Text links also enable affiliates to link to a merchant's site from a word or phrase; for example, from within a paragraph of body text.
w Theme: A unified set of design elements and color schemes that can be applied to multiple Web Pages to give them a common look and feel.
w Thumbnail: A miniature version of a graphic file (ie photograph). Typically, you click on a thumbnail to see a full-size view of a graphic. Thumbnail save visitors time because they load into the browser more quickly.
w Timestamp: Component that when included in a page will automatically display the date and time when the page was last edited or updated.
w Toolbar: A collection of onscreen buttons or icons in a graphical user interface that usually provides shortcuts to menu and other program functions.
w Unique Visitor: A user who enters a Web site for the first time on a given day or some other arbitrary time period; this varies from company to company. Unique visitors are identified by their address (the number assigned to the computer they used to access the Internet); this precludes their being counted twice if they return more than once on the same day or other specified time period. As a traffic metric, the number of unique visitors is important to site owners, who need to know, for instance, if the latest 100 pageviews comprised 100 people viewing one page each, or one person viewing 100 pages.
w Upload: To copy a file from your computer to a server or host system. The reverse process of download.
w Unix: A multi-user, multitasking operating system originally developed by AT&T Bell Laboratories. The majority of servers on the WWW run Unix, although Windows NT severs are also numerous.
w URL (Uniform Resource Locater): Absolute
A Complete path, or address, of a file on the Internet. Sometimes called a complete URL. URLS are the global addresses of documents and other resources on the World Wide Web.
w Username: A username is a name that gets you access to features available to those who register with a site. A username is like a handle for a user on the Internet and is commonly left up to the user to decide what it is, although most Web sites or systems will NOT allow the same username to be assigned to two different people. Usually your username is the first part of your e-mail address before the @ sign or the nickname you use in a chat room.
w Value Chain: The sequence of involvement of parties in the production and distribution of goods from raw resources to the end consumer *for example: iron ore mining ==> steel manufacturing ==> subassembly manufacturer ==> automobile production ==> car dealership ==> consumer). In theory, each party along the chain takes a percentage of the final sales price, proportionate to the amount of value it adds (or power it wields). the Web has introduced fundamental change to the relative importance of different players on the value chain, allowing, for example, manufacturers to sell direct to end consumers, thereby circumventing traditional channels of distribution. See also, disintermediation and reintermediation.
w Viruses: This is a software program that has been specifically created to infect other programs with copies of itself. Practice safe computing by using your own virus checker to make sure anything you download has not been tampered with. A virus can be anything from weird messages flashing on your screen to having your hard drive reformatted.
w Virus Checkers:
1) McAfee2) Norton3) AVG Anti-Virus (FREE)Outgoing mail is certified Virus Free.
w Visit: Visitor session at a Web site, regardless of how many pages he or she views during that session. A visit can be a somewhat arbitrary measurement with respect to repeat viewers, in that a period of inactivity must be assigned by the site owners) to define what constitutes a new and distinct visit. For instance, if 30 minutes of inactivity has been assigned as the end of a user session, and a user visits a site, hunts around, takes an hour-long lunch break, and picks up right where he or she left off, then the site's traffic reports will show this user's activity as two separate visits.
w Webmaster: This commonly used and sometimes misused term refers to many different types of individuals involved with a particular Web site. Most correctly it is "the person who maintains, "runs", or "watches over" the content and functionality of a Web site." In other words, he or she is the "all points information person or ambassador" for a Web site.
w Web Address: A site location on the Web.
www.WebPilotExplorer.com (Address)
w Web Browser: A software program that browses / surfs HTML and other files on the Internet.
w Web Page: These pages can contain dozens or hundred of screens / pages. Offer information and useful articles. Ensure that the content of the site continually changes. Consider a column of hints and tips.
w Web Home / Front Page (INDEX): Typically contains the hyperlink text to other pages, which in turn contain links to still other pages. Make this page interesting and let it show clearly what the rest of the site contains. An immediate first impression is very important. You may only have ten seconds to obtain your visitor's attention.
w Web Ring: A popular form of relationship whereby a group of Web sites elects to make all of their sites accessible from other sites within the group. By agreeing to place links to some, all, or randomly selected members of the group, sites form a "ring" that is easily navigated by users. Web rings can be big or small, inclusive or exclusive (not every site can join), and are usually made up of sites related by some common theme or topic.
w World Wide Web (WWW) : A full-sensory cornucopia of sound, video, graphics, and text. Their are sites for the Home, Business, Schoolwork, Sports, Hobbies, Pets, Health, Humor, Games, Love, Career, and more. This list only scratches the surface. You can get coupons, newsletters, software, product information, and other FREEbies from thousands of companies doing business on the Web. You can read movie reviews and trivia from databases, and you can download pictures, clips, and sound bites, or you can go shopping at hundreds of specialty stores. It is actually the Graphic Interface for the Internet. Before the Web was born there weren't any pictures to see, just typed text. Most people use the works... Web and Internet interchangeably but incorrectly! :>)
w WWW Domain Name ~ Also known as URL
EXAMPLES: http://www.designcarte.com
Domain Name Registration / Name Availability Check:
w WWW Web site Design: Keep it simple and offer valuable information. Content is important. It must have value. Added value is FREE merchandise. i.e. FREE information / reports, FREE newsletter subscription, contests. Create interest and keep it is the "golden rule" here.
To accomplish true on-line gorilla marketing you absolutely MUST promote your Affiliate Code. This is the MOST IMPORTANT part of your on-line marketing campaign. It is the way to succeed on-line. Don't just open the doors to "your" Website with your Affiliate Code and wait --- make some house calls!!!! Convert "surfers" into "subscribers". Be a proactive on-line marketer.
<<Side Bar>> If doing business internationally, as well as domestic, DO consider creating websites written in other languages for the huge Asian, and Hispanic markets.
w WWW Website Host Servers: Where your website is hosted. Count on paying anywhere from $10. To $100 a month. Careful now. Make sure your host doesn't charge you too much as your traffic increases. Some do.
w WYSIWYG: What You See Is What You Get
w XML (Extensible Markup Language): It is a programming language designed especially for Web documents. It allows designers to create their own customized tags, enabling the definition, transmission, validation, and interpretation of data between applications and between organizations.
